How can I use Pelago’s intelligence to refine targeting for my ideal customer profile (ICP)?
Pelago identifies which ICP segments are most active and aligns your targeting to where demand is strongest.
Pelago refines your ICP targeting by combining firmographic data (industry, size, region) with live behavioural insights. Rather than relying on static filters, it analyses how closely an audience’s recent actions align with your solution space. This ensures campaigns are grounded in verified engagement rather than assumed fit.
Pelago’s AI-mapping identifies related audiences that share similar research patterns and interests. It expands your reach to these adjacent segments without losing precision, helping you uncover new, high-value demand areas.
For example, a campaign targeting mid-market technology firms might initially focus on IT decision makers in cloud roles. Pelago could identify a surge of interest from data analytics teams exploring hybrid infrastructure, prompting us to extend the targeting scope. The result: a measurable uplift in engagement and conversion, demonstrating how data-driven refinement can enhance real-world performance.
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