How do you use intent data to personalise messaging and assets?

Intent data sits at the core of how we craft campaign messaging. By understanding what topics and keywords buyers are engaging with, we can align assets and copy with their demonstrated interests.

Pelago highlights the specific solution areas gaining traction within each account, helping us tailor messages that feel relevant and timely.

This means messaging reflects what buyers are actually researching, not generic persona assumptions. From display ads to gated assets, every touchpoint aligns to real buyer behaviour, increasing relevance and engagement.

You may be wondering:

• What types of intent signals do you track?
• How can I use Pelago’s intelligence to refine targeting for my ideal customer profile (ICP)?
• How do you activate intent insights to improve campaign performance?