B2B marketing glossary

Request for information (RFI)

Written by Mixology Digital | Nov 14, 2025 12:00:01 PM
A Request for information (RFI) is a preliminary document used by buyers to gather details about potential suppliers before issuing an request for proposal (RFP). RFIs help procurement teams shortlist qualified vendors while enabling marketers to position credibility early in the process. Clear, concise responses build trust and increase the likelihood of advancing to later bidding stages.