---
title: Machine learning (ML)
description: Machine learning (ML) is a subset of AI that enables systems to identify patterns and make predictions without explicit programming.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Machine learning (ML)](https://mixology-digital.com/glossary/ml)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:00:03 PM

Machine learning (ML) is a subset of [AI](https://mixology-digital.com/glossary/ai) that enables systems to identify patterns and make predictions without explicit programming. In B2B marketing, ML underpins [predictive analytics](https://mixology-digital.com/glossary/predictive-analytics), [lead scoring](https://mixology-digital.com/glossary/lead-scoring), and campaign optimisation.

As machine learning models process more data, they continuously adapt and refine their predictions. This makes them especially valuable in B2B marketing, where patterns in buyer behaviour, [intent signals](https://mixology-digital.com/glossary/intent-signal), and engagement trends are complex and constantly evolving. 

By learning from real outcomes, such as which leads convert or which campaigns perform best, ML helps marketers make faster, evidence-based decisions that improve efficiency and impact over time.

[View full post](https://mixology-digital.com/glossary/ml)

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