B2B marketing glossary
Lead magnet
Written by
Mixology Digital
| Nov 14, 2025 11:55:53 AM
A lead magnet is a value-driven asset, such as a
guide
,
webinar
, or toolkit, that's offered in exchange for a prospect’s information.
In B2B marketing, effective lead magnets solve specific
pain points
and demonstrate expertise, laying the foundation for
nurture sequences
. When tied to
intent topics
and funnel stages, they become vital tools for
audience segmentation
and
pipeline acceleration
.
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