What other information do you need for a programmatic ad campaign?

To get your campaign live smoothly, we'll need a few key pieces of information:

  1. Tags for display ads: We support DV tags, JavaScript tags, or iframe tags. If you're using a third-party tag, it should include HTML or JavaScript code. This allows you to change images on your end without disrupting the campaign.

  2. VAST tags for video ads:

    • For outstream ads, we support VAST 3.0.
    • For in-stream ads, we require VAST 2.0.
    • If your campaign includes both types, we recommend uploading all VAST versions for seamless delivery.
  3. Creatives and click URLs:

    • For display and video ads, we need your creative assets (static or dynamic) and the associated click URL.
    • If you're running native ads, JavaScript tags or third-party creatives aren’t supported due to formatting limitations. For native ads, our platform will host the creative elements to ensure they adapt perfectly to the site.

By providing these details upfront, we can ensure your campaign is set up efficiently and performs at its best.

 

You may be wondering: