The dimensions or campaign creatives will vary depending on their format.
Native ads
- Size: 1200x627, 600x600 and 800x600 pixel
- Format: PNG or JPG files
- Optimal file size: 750kb
- Max file size: 4MB
The image for native ads should ideally not contain any text overlay, but if the image is <30% text that is generally acceptable. We require 1200x627, 600x600 and 800x600 pixel images for every native campaign, that support the following formats: JPG, PNG.
The optimal file size is 750kb and max file size is 3MB.
GIF format is not supported for Native Ads.
Display ads
- Mobile Banner (320 x 50)
- Mobile Banner (300 x 50)
- Large Mobile Banner (320 x 100)
- Large Mobile Banner (300 x 100)
- Leaderboard (728 x 90)
- Large Leaderboard (970 x 90)
- Wide Skyscraper (160 x 600)
- Medium Rectangle (300 x 250)
- Half-Page Skyscraper (300 x 600)
- Billboard (970 x 250)
- Mobile Full-Page Interstitial - Portrait (320 x 480)
- Mobile Full-Page Interstitial - Landscape (480 x 320)
- Tablet Full-Page Interstitial - Portrait (768 x 1024)
- Tablet Full-Page Interstitial - Landscape (1024 x 768)
Format: PNG, JPG, GIF files and HTML and JS tags.
Optimal file size for JPG and PNG: 750 KB.
Max file size for GIF: 3.5 MB.
1:1 ratio ad placements are not supported.
Native video ads
Max file size: 150MB
Minimum duration: 5 seconds
Max duration: 5 min.
Format: MP4, FLV, 3GP, and WebM file formats or VAST/VPAID tags
Aspect ratio: recommended is 16:9 but also support 4:3
Connected TV ads
Tags: VAST tag only; usually up to VAST 3.0 is accepted, No VPAID
Resolution: 720 or 1080p is strongly recommended
Standard resolution: 360-576p (e.g.854x480)
HD resolution: 1280x720 for 720p, 1920x1080 for 1080p
Ad Length: 15-30 seconds is most common, but 60 seconds is the maximum.
Aspect ratio: 16:9 is most common
File format: MP4 preferred
File size: 1 GB maximum
Audio ads
Supported File Formats: OGG, MP3, MP4, WAV, FLAC, AAC. Recommended to include both
MP3 (or MP4) and OGG file types in your tag
API Framework: VAST 2.0+ supported
Max File Size: <500MB, smaller is better
Bit Rate: Publisher dependent, 128–160 Kbps recommended. Max bit rate supported is 320.
If you have any questions about the available creative formats, speak to your Campaign Manager who will be able to provide more details or get in touch.
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