What information do you include in your lead reports?

Our lead reports typically include details such as:

  • Company name
  • Company size
  • Company address
  • Industry
  • Email address
  • Phone number
  • Job titles 
We also include information about their interaction with your content, including:
  • Name of the content they accessed
  • Date of access
  • Opt-in confirmation

If there are any additional profiling or qualifying questions for your campaign, the responses will be included in your lead report.

Remember: adding in too many questions can reduce the likelihood of a conversion. We always recommend asking no more than 3 additional questions.

 

You may be wondering: