Do you provide timestamps for both interactions in double-touch campaigns?

For all double-touch campaigns, you’ll receive timestamps for both interactions:

• Touchpoint 1: Captures the moment of initial engagement, such as when a lead downloads your gated content or clicks through from an HTML e-send.

• Touchpoint 2: Captures the follow-up interaction, such as tele-verification, a second email open, or a confirmation click — depending on how the campaign is structured.

These timestamps are included in your lead report so you can clearly see when and where the engagement happened. It’s just one of the ways we help you assess intent and qualify interest with confidence.

You may be wondering:

• What information do you include in your lead reports?
• How does double opt-in work for certain countries?