HTML e-sends are visually engaging emails designed to capture your audience's attention.
An HTML e-send is a type of email that's more versatile than a plain text email and as a result, can deliver better results.
Designed to reach large audiences, they're a fun and creative tool that allow you to connect with your audience in a quick and easy way. For example, you can include a variety of different media types, such as buttons and banners, making them a far more engaging experience.
We know that plain text campaigns lack the allure that today’s competitive market demands. This makes HTML emails crucial for creating immersive experiences and engaging with your target audience.
Why use HTML e-sends?
HTML e-sends provide a distinct visual advantage compared to traditional text-based emails.
They allow for custom branding, ensuring your email content aligns seamlessly with your company's visual identity and offer greater flexibility to create a dynamic layout to capture and retain your audience's attention.
Using HTML e-sends alongside other strategies such as content syndication makes them a great tool for nurturing prospects and keeping your brand top of mind.
You may be wondering: