Can I get leads from an HTML e-send?

No, HTML e-sends are designed for brand awareness, not lead generation.

The primary goal of an HTML e-send is to increase your brand's visibility and reach a wide audience. It includes a clear call to action (CTA), but there is no landing page or form to capture leads.

Instead, the focus is on driving traffic to your website and enhancing brand recognition, rather than collecting contact information.

 

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