Do you provide intent data insights?

Yes, we provide a comprehensive suite of intent data insights designed to empower your demand generation and outreach strategies.

Here’s how our intent data solutions can enhance your marketing efforts:

1. Industry-relevant insights

   We offer general insights on trending topics, industry pain points, and content preferences. This helps you stay ahead of shifts in demand, enabling you to tailor your content to match the current interests of your target audience.

2. Keyword expansion

   Our team can expand on initial keywords you may be targeting, identifying additional terms that show high engagement among your audience. We can also provide recommendations on job titles and related keywords to refine and broaden your outreach.

3. Asset insights

   By analysing the performance of various assets (e.g., whitepapers, webinars, reports), we provide feedback on which content formats and topics resonate best with your audience. These insights allow you to prioritise content types and themes that are most likely to engage high-intent prospects.

4. Target account list (TAL) curation and prioritisation

   Using our Pelago, our AI-powered platform, we can assist with both creating and prioritising your target account list. We can identify high-intent accounts based on relevant keywords, firmographics, and engagement signals, ensuring that your TAL is aligned with your ideal customer profile. We also provide prioritisation recommendations, so your sales team knows which accounts to engage first based on likelihood to convert.

5. Intent scoring and messaging recommendations

   Our intent scoring system ranks accounts by their level of interest, allowing for targeted outreach that’s both timely and relevant. We can even provide suggested messaging for each account, making your outreach more personalised and increasing the likelihood of engagement.

To learn more about these intent data insights and how they can be tailored to your campaign objectives, please reach out to our team.

You may be wondering:

• What information do you include in your lead reports?
• What happens after final lead delivery?
• Do you provide post-campaign analysis?