A topic cluster is a content strategy framework where a central pillar page links to multiple related sub-topics. This structure helps search engines understand content depth and relevance, improving visibility while creating a cohesive user experience.
In B2B marketing, topic clusters support scalable content planning by ensuring all key themes and sub-themes are addressed. They prevent content duplication, strengthen authority in core subject areas, and make it easier for prospects to navigate complex topics.
When done effectively, topic clusters position a brand as a comprehensive resource. They help drive consistent organic traffic and provide a structured way to align content with buyer intent and demand across the funnel.