---
title: Qualification
description: Qualification assesses whether a prospect fits the ICP and shows readiness to buy. It’s the filtering stage that protects sales efficiency and campaign ROI.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Qualification](https://mixology-digital.com/glossary/qualification)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:07:44 AM

Qualification assesses whether a prospect fits the [ideal customer profile](https://mixology-digital.com/glossary/icp) and shows readiness to buy. It’s the filtering stage that protects sales efficiency and campaign [ROI](https://mixology-digital.com/glossary/roi).

B2B teams use frameworks like [BANT](https://mixology-digital.com/glossary/bant) or [MEDDICC](https://mixology-digital.com/glossary/meddicc) to evaluate budget, authority, need, and timing. Continuous feedback between marketing and sales refines qualification criteria over time, ensuring only high-value prospects advance through the funnel.

[View full post](https://mixology-digital.com/glossary/qualification)

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