Native advertising is a form of paid media designed to blend seamlessly with the surrounding content on a platform, matching its format and tone.
For B2B marketers, native ads provide a way to reach professional audiences without disrupting their experience. These ads often appear as sponsored articles, in-feed posts, or recommendations, delivering value through education rather than overt promotion. When combined with high-quality content and precise targeting, native advertising builds trust and drives engagement across awareness and consideration stages.