Intent-based marketing uses behavioural and contextual data to deliver timely, relevant content to buyers showing active interest. It represents a shift from broad segmentation to dynamic, real-time targeting.
In B2B, it shortens the path to engagement by aligning outreach with specific signals, such as topic surges, keyword intent, or competitor research.
When paired with content syndication or programmatic campaigns, intent-based marketing drives efficiency across every stage of the funnel.