---
title: Hub-and-spoke model
description: The hub-and-spoke model structures content around a central “hub” asset, such as a research report, which is supported by related “spoke” pieces.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Hub-and-spoke model](https://mixology-digital.com/glossary/hub-spoke)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:55:12 AM

The hub-and-spoke model structures content around a central “hub” asset, such as a [research report](https://mixology-digital.com/glossary/research-report), which is supported by related “spoke” pieces that explore subtopics.

In B2B marketing, this model strengthens [SEO](https://mixology-digital.com/glossary/seo) authority by linking multiple assets under a unified theme, improving internal navigation and topic relevance. It also aids campaign planning, enabling efficient content repurposing and consistent messaging across awareness, consideration, and decision stages.

[View full post](https://mixology-digital.com/glossary/hub-spoke)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mixology Digital"
  },
  "dateModified" : "2025-11-17T14:03:42.963Z",
  "datePublished" : "2025-11-14T11:55:12Z",
  "headline" : "Hub-and-spoke model",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://mixology-digital.com/glossary/hub-spoke",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "B2B marketing glossary"
  }
}
```