---
title: Conversion rate optimisation (CRO)
description: Conversion rate optimisation (CRO) is the process of improving performance by increasing the proportion of visitors who take a desired action.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Conversion rate optimisation (CRO)](https://mixology-digital.com/glossary/cro)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:55:08 AM

Conversion rate optimisation (CRO) is the systematic process of improving website or [campaign](https://mixology-digital.com/glossary/campaign) performance by increasing the proportion of visitors who take a desired action. It blends psychology, design, and analytics to eliminate barriers to engagement.

In B2B, CRO focuses on aligning content and [UX](https://mixology-digital.com/glossary/ux) with [buyer intent](https://mixology-digital.com/glossary/buying-intent) by testing variations of layout, copy, and offer hierarchy to understand what resonates with buyers. It’s a continuous practice that turns data into growth, ensuring every click or impression contributes to pipeline efficiency.

[View full post](https://mixology-digital.com/glossary/cro)

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