Content syndication distributes gated assets across third-party platforms to capture qualified leads from new audiences. It’s a proven top- and mid-funnel tactic for scaling reach in B2B demand generation.
Success depends on partner quality, data accuracy, and lead validation processes. Integrating syndication results with CRM systems ensures seamless follow-up and attribution.
When paired with intent data and audience filters, syndication becomes a precision tool for reaching in-market accounts, not just broad audiences.