You’ll have two dedicated points of contact: an Account Manager and a Campaign Manager.
Your Account Manager and Campaign Manager both play a distinct role in ensuring your campaign runs smoothly and meets your expectations.
What does my Account Manager do?
Your Account Manager serves as your primary liaison and ensures your overall experience is seamless. Their responsibilities include:
- Onboarding: They’ll guide you through the initial steps, such as collecting creative assets, confirming your target audience, and aligning campaign goals.
- Day-to-day communication: Your Account Manager is your go-to for any questions, updates, or strategic discussions during the campaign.
- Regular updates: They’ll check in with you midway through your campaign to see how it's going and be on hand should you have any additional questions.
What does my Campaign Manager do?
Your Campaign Manager oversees the technical execution and optimisation of your campaign. Their responsibilities include:
- Campaign execution: Managing the setup, targeting, and delivery of your campaign across chosen channels.
- Ongoing management: Monitoring performance to ensure everything runs smoothly and addressing any technical issues.
- Performance updates: Providing insights and feedback to your Account Manager to ensure you’re kept in the loop.
This dual support structure ensures clear communication and expert management throughout your campaign, giving you confidence in every stage of the process.
You may be wondering: