Your call-to-action (CTA) should direct the audience to a specific webpage, like an article or product page, but without any forms or sign-ups required.
Our HTML e-sends are designed to help with brand awareness, so we want to avoid using gated content.
The goal here is accessibility—when recipients click through, they should immediately find valuable content that keeps them engaged without having to enter any details.
You may be wondering:
- How much copy do you need for HTML e-sends?
- What do you need from me to set up Pelago Solus?
- Can I embed a tracking pixel in HTML e-sends?