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- Campaign setup
What should the CTA link to for an HTML e-send?
Your call-to-action (CTA) should direct the audience to a specific webpage, like an article or product page, but without any forms or sign-ups required.
The goal here is accessibility—when recipients click through, they should immediately find valuable content that keeps them engaged without having to enter any details.
You may be wondering:
- How much copy do you need for HTML e-sends?
- What do you need from me to set up Pelago Solus?
- Can I embed a tracking pixel in HTML e-sends?