If you're running a BANT campaign with us, it’s important to focus on the most relevant aspects of each category—Budget, Authority, Need, and Timeline.
We recommend selecting one question from each section to ensure a well-rounded understanding of your prospect’s situation. This approach allows you to gather critical information without overwhelming the lead, making it easier for them to engage in the conversation.
Budget
- What is your budget for this project?
- How do you allocate funds for new solutions?
- Are there specific financial constraints we should be aware of?
- What kind of ROI are you expecting from this investment?
Authority
- Who is the decision-maker for this purchase?
- Are there other stakeholders involved in the decision-making process?
- How do you typically involve your team in purchasing decisions?
- Can we set up a meeting with all relevant parties?
Need
- What challenges are you currently facing that you hope to solve?
- What specific goals do you have for this project?
- How have you addressed these needs in the past?
- What features or benefits are most important to you in a solution?
Timeline
- What is your timeframe for making a decision?
- Are there specific deadlines we should be aware of?
- When do you hope to implement a solution?
- Are there any upcoming events or changes that could impact this timeline?
You may be wondering: