What makes your intent data different from other providers?

Unlike traditional providers that track surface-level actions, our intent capability — powered by our Buyer Intelligence platform Pelago — analyses intent at scale and in context. We monitor up to 80 million open-web signals at any given time, covering content engagement, keyword activity, business news, hiring patterns, and digital research behaviours.

What makes it different is our ability to interpret why those signals matter. Pelago’s large language model evaluates every data point within its contextual environment — not just as an isolated click or keyword. This enables us to uncover true buying interest and map it directly to relevant solution areas. The result is a uniquely actionable, predictive layer of insight that pinpoints which individuals and accounts are most likely to convert.

Beyond detection, we activate this intelligence in campaigns, ensuring every signal informs how we target, message, and engage. This integrated feedback loop between data, AI, and delivery turns raw intent into measurable outcomes.

You may be wondering:

• What types of intent signals do you track?
• What is Pelago?
•  How do you use intent data to inform campaign strategy?