How does the content creation process work?

Our Content Concierge process is designed for seamless collaboration, making it easy for you to get high-quality content without the heavy lifting.

Here’s how it works:

1. Initial discussion: We kick off with a discovery call to understand your needs, goals, and brand voice.

2. Scoping and planning: Our partner, Articulate Marketing, brings their B2B content expertise to create a strategy aligned with your lead generation goals. Using our intent data platform and trends analysis capabilities, Articulate Marketing will then develop a detailed content plan, complete with initial topics, target personas, and keyword research.

3. Content creation: Articulate Marketing’s writers and designers, known for their work with brands like Microsoft and Dell, will handle the entire content creation process. They'll interview your subject matter experts, conduct desk research, and follow SEO best practices to ensure the content speaks to your audience.

4. Feedback and revisions: Each piece goes through two rounds of feedback and revisions to make sure it’s just right.

Working in weekly sprints, the content will be delivered on schedule, ready to integrate seamlessly into your campaigns.

• What is Content Concierge?
• What's the turnaround time for content creation?
• How involved will I need to be in the process?