SQL Premium builds on the principles of traditional BANT (Budget, Authority, Need, Timing) campaigns while providing additional insights and value.
Key differences include:
- Deeper insights into lead interactions: Each SQL Premium lead includes a detailed two-page write-up covering the nature of the call, specific challenges discussed, and engagement levels.
- Follow-up preferences: Includes information on the lead’s preferred communication method and timing (e.g., AM or PM), allowing your sales team to engage more effectively.
- Reduced time for sales prep: With these added insights, your sales team can focus on advancing the conversation rather than repeating discovery steps.
By combining BANT principles with detailed post-call analysis, SQL Premium ensures your team has a comprehensive view of each lead, making the transition from marketing to sales seamless and more impactful.
You may be wondering: