We take ad fraud seriously and have several layers of protection in place:
- We conduct manual vetting of every exchange and site before your ads are even placed. This helps ensure the ads show up in trusted, high-quality environments.
- We use conflict avoidance techniques, which means we can block specific keywords or phrases to ensure your ads only show in the right context.
- All domains where your ads appear are verified through tools like Moat or Ad Lightning, ensuring that you're advertising in safe, reputable spaces.
These measures safeguard your brand from appearing in unsuitable or risky environments, giving you peace of mind.
You might be wondering: