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The B2B buyer report: Tech edition

What are Tech buyers really looking for?

Understanding who your buyers are and what they want is more important than ever. Our latest first party research dives into the key factors influencing purchasing decisions today.

Download now to uncover which tactics to prioritise - and which ones could be driving buyers away...

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IT buyers

The buyer’s perspective

This report goes beyond surface-level stats, revealing how IT buyers research, evaluate, and select vendors, and what that means for your marketing strategy.

70
%

of IT buyers finalise purchases within 3 months

72
%

of IT buyers rely on customer reviews to evaluate vendors

63
%

of final decision-makers say support is a major influence in vendor selection

Reveal which factors impact decision making right now. 👇

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Fill in the form above to unlock the complete tech buyer report and discover what’s really driving decisions today.

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