Usage-based pricing charges customers according to how much of a product or service they consume. Common in SaaS and cloud environments, this model aligns cost with realised value.
In B2B markets, usage-based pricing works best when customers can easily understand how their consumption translates into cost. Clear visibility into usage patterns, predictable guardrails, and regular communication help minimise surprise bills and build trust. When supported by strong onboarding and ongoing customer success, usage models can deepen engagement over time and create a more natural path for expansion.