B2B marketing glossary

Sales acceleration

Written by Mixology Digital | Nov 14, 2025 11:59:59 AM
Sales acceleration encompasses tools, tactics, and data strategies designed to shorten sales cycles and increase win rates. In B2B environments, it blends automation, intent data, and enablement content to guide prospects efficiently from discovery to decision. When embedded within RevOps frameworks, sales acceleration creates measurable momentum across the pipeline.