Revenue operations (RevOps) brings marketing, sales, and customer success together under a unified strategy, supported by shared systems, data, and accountability. Its purpose is to remove friction, improve visibility, and ensure every team contributes to the same revenue goals.
By aligning processes, metrics, and technology around the customer lifecycle, RevOps creates a single operational framework that drives efficiency and clarity across the organisation. This alignment enables faster decision-making, better forecasting, and a more consistent customer experience.