Purchase intent measures how ready a prospect is to buy based on behavioural and contextual signals. It’s a leading indicator for prioritising accounts and personalising outreach.
Recognising intent helps marketers identify when accounts are actively researching and ready for engagement. Acting on these insights enables timely, relevant outreach that meets buyers in the moment of need. When incorporated into scoring models and campaign workflows, purchase intent improves lead prioritisation, accelerates pipeline creation, and strengthens overall conversion performance.