Lead delivery is the process of transferring validated leads from a marketing campaign or external provider into a client’s CRM or marketing automation platform. It serves as the operational bridge between lead generation and sales activation, ensuring that captured data can be acted on quickly and effectively.
A strong lead delivery process includes rigorous quality assurance, compliance checks, and transparent data handling to maintain accuracy and trust. This can involve validating contact details, deduplicating records, and replacing invalid or suppressed leads before final submission.