An intent-qualified lead (IQL) is an individual showing measurable interest in a solution area through specific actions such as content downloads, topic engagement, or keyword searches.
IQLs sit between raw leads and marketing-qualified leads (MQLs), providing early insight into emerging demand.
Identifying IQLs enables marketers to begin nurturing interested prospects earlier in the buying process, transforming anonymous engagement into qualified leads that can be tracked, measured, and guided toward conversion.