---
title: Intent data
description: Intent data tracks behavioural signals that indicate when organisations are actively researching topics or solutions.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Intent data](https://mixology-digital.com/glossary/intent-data)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:27:30 AM

Intent data tracks behavioural signals that indicate when organisations are actively researching topics or solutions. It’s one of the most powerful tools in modern B2B marketing.

By analysing content consumption patterns across web, search, and third-party sources, intent data identifies accounts “in-market” before they directly engage with a brand.

Integrated with [CRM](https://mixology-digital.com/glossary/crm) and automation platforms, intent data drives timely outreach, refined targeting, and higher conversion efficiency across [ABM](https://mixology-digital.com/glossary/abm) and [lead generation programmes](https://mixology-digital.com/glossary/lead-generation).

[View full post](https://mixology-digital.com/glossary/intent-data)

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