Impressions represent the number of times an ad, email, or content asset is displayed to a user. While they don’t guarantee engagement, they indicate visibility and reach across channels.
For B2B marketers, tracking impressions helps gauge brand awareness and campaign exposure. However, their true value lies in context; high impressions with low engagement may signal targeting or creative misalignment.
When integrated with conversion data, impression metrics form the top layer of the performance funnel, connecting visibility to tangible business outcomes.