---
title: High intent keyword
description: High intent keywords signal a user’s readiness to take action, such as evaluating vendors, comparing pricing, or requesting a demo.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [High intent keyword](https://mixology-digital.com/glossary/high-intent-keyword)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:30:24 AM

High intent keywords signal a user’s readiness to take action, such as evaluating vendors, comparing pricing, or requesting a demo. They typically include transactional or solution-specific terms that appear later in the [buying journey](https://mixology-digital.com/glossary/buyer-journey). These keywords guide [bottom-of-funnel (BOFU)](https://mixology-digital.com/glossary/bofu) content, improving ROI by connecting search demand with purchase-ready prospects.

In B2B [demand generation](https://mixology-digital.com/glossary/demand-generation), recognising high intent keywords allows marketers to focus their paid and content efforts on audiences who are actively researching solutions and most likely to take action.

[View full post](https://mixology-digital.com/glossary/high-intent-keyword)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mixology Digital"
  },
  "dateModified" : "2025-11-17T14:02:17.370Z",
  "datePublished" : "2025-11-14T11:30:24Z",
  "headline" : "High intent keyword",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://mixology-digital.com/glossary/high-intent-keyword",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "B2B marketing glossary"
  }
}
```