High intent keywords signal a user’s readiness to take action, such as evaluating vendors, comparing pricing, or requesting a demo. They typically include transactional or solution-specific terms that appear later in the buying journey. These keywords guide bottom-of-funnel (BOFU) content, improving ROI by connecting search demand with purchase-ready prospects.
In B2B demand generation, recognising high intent keywords allows marketers to focus their paid and content efforts on audiences who are actively researching solutions and most likely to take action.