The General Data Protection Regulation (GDPR) is the European Union’s landmark privacy law that regulates how organisations collect, store, and process personal data. It applies to any company handling EU resident data, regardless of location.
For B2B marketers, GDPR reshaped how consent is obtained, how data is shared with third parties, and how individuals can request access or deletion. Beyond compliance, GDPR elevated privacy to a trust signal. Brands that treat data ethically are more likely to build lasting relationships with prospects and clients.