---
title: Freemium model
description: A freemium model offers a basic version of a product for free, with advanced features available via paid tiers. It’s widely used in SaaS and PLG.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Freemium model](https://mixology-digital.com/glossary/freemium)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:54:58 AM

A freemium model offers a basic version of a product for free, with advanced features available via paid tiers. It’s widely used in SaaS and PLG (product-led growth) strategies to drive adoption.

In B2B marketing, freemium serves as both an [acquisition](https://mixology-digital.com/glossary/acquisition) and qualification tool, letting users experience value before committing financially. Converting freemium users into paying customers depends on nurturing, in-product prompts, and demonstrating [ROI](https://mixology-digital.com/glossary/roi) through usage analytics.

[View full post](https://mixology-digital.com/glossary/freemium)

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