A freemium model offers a basic version of a product for free, with advanced features available via paid tiers. It’s widely used in SaaS and PLG (product-led growth) strategies to drive adoption.
In B2B marketing, freemium serves as both an acquisition and qualification tool, letting users experience value before committing financially. Converting freemium users into paying customers depends on nurturing, in-product prompts, and demonstrating ROI through usage analytics.