---
title: Data enrichment
description: Data enrichment is the process of enhancing existing contact or account records with additional information, such as job title, company size, technology st
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Data enrichment](https://mixology-digital.com/glossary/data-enrichment)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:55:38 AM

Data enrichment is the process of enhancing existing contact or account records with additional information, such as job title, company size, technology stack, or [intent data](https://mixology-digital.com/glossary/data-enrichment?hs_amp=true#g-intent-data). It transforms static databases into dynamic intelligence engines.

For [demand generation](https://mixology-digital.com/glossary/data-enrichment?hs_amp=true#g-demand-generation) and [ABM](https://mixology-digital.com/glossary/data-enrichment?hs_amp=true#g-abm) teams, enrichment ensures precise targeting and [personalisation](https://mixology-digital.com/glossary/data-enrichment?hs_amp=true#g-personalisation). It also reduces wasted spend by eliminating incomplete or inaccurate records that can derail campaign performance.

When integrated with automation platforms, enrichment supports [lead scoring](https://mixology-digital.com/glossary/data-enrichment?hs_amp=true#g-lead-scoring) and [segmentation](https://mixology-digital.com/glossary/data-enrichment?hs_amp=true#g-segmentation), turning basic data into a competitive advantage.

[View full post](https://mixology-digital.com/glossary/data-enrichment)

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