Cost per click (CPC) represents the price paid each time a user clicks on a digital ad. It’s central to paid media efficiency and budget control.
In B2B campaigns, CPC varies widely based on targeting precision, competition level, and ad relevance. Lower CPC doesn’t always mean better ROI, context and conversion rate matter more.
Analysing CPC trends over time helps marketers balance reach and cost to maintain competitiveness without overspending.