---
title: Cost per click (CPC)
description: Cost per click (CPC) represents the price paid each time a user clicks on a digital ad. It’s central to paid media efficiency and budget control.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Cost per click (CPC)](https://mixology-digital.com/glossary/cpc)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:55:11 AM

Cost per click (CPC) represents the price paid each time a user clicks on a digital ad. It’s central to [paid media](https://mixology-digital.com/glossary/paid-media) efficiency and budget control.

In B2B campaigns, CPC varies widely based on targeting precision, competition level, and ad relevance. Lower CPC doesn’t always mean better [ROI](https://mixology-digital.com/glossary/roi), context and [conversion rate](https://mixology-digital.com/glossary/conversion-rate) matter more.

Analysing CPC trends over time helps marketers balance reach and cost to maintain competitiveness without overspending.

[View full post](https://mixology-digital.com/glossary/cpc)

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