Cold outreach involves contacting potential buyers who have not previously engaged with your brand. In B2B contexts, it’s typically executed via email, LinkedIn, or phone outreach by SDRs or BDRs.
Success depends on personalisation and relevance. Using intent or firmographic data to tailor messaging dramatically increases response rates.
When aligned with marketing efforts, cold outreach transforms from disruptive to consultative, initiating conversations that add value rather than noise.