---
title: Churn rate
description: Churn rate measures the percentage of customers or revenue lost within a specific timeframe. It’s a key indicator of customer satisfaction.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Churn rate](https://mixology-digital.com/glossary/churn-rate)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:55:30 AM

Churn rate measures the percentage of customers or revenue lost within a specific timeframe. For recurring-revenue businesses, it’s a key indicator of [customer satisfaction](https://mixology-digital.com/glossary/csat) and overall retention health.

Analysing churn helps reveal the reasons behind attrition, such as poor onboarding, limited product adoption, or competitive alternatives.

Reducing churn requires a coordinated effort across the entire business. Marketing plays a role in maintaining engagement and reinforcing brand value, while customer success ensures clients continue to see measurable outcomes. When managed effectively, lower churn leads to stronger profitability and higher [customer lifetime value](https://mixology-digital.com/glossary/clv).

[View full post](https://mixology-digital.com/glossary/churn-rate)

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