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influencing B2B purchase decisions </image:caption><image:title>The top factors influencing B2B purchase decisions </image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/nine-colorful-sweeties-donuts.jpg</image:loc><image:caption>Nine donuts</image:caption><image:title>nine-colorful-sweeties-donuts</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Logos/Mixology%20Digital_colour.svg</image:loc><image:caption>Mixology Digital_colour</image:caption><image:title>Mixology Digital_colour</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/66%20must-know%20stats%20about%20B2B%20buying%20in%202025.png</image:loc><image:caption>66 must-know stats about B2B buying in 2025</image:caption><image:title>66 must-know stats about B2B buying in 2025</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/b2b-buyer-report-tech-edition-promo.webp</image:loc><image:caption>b2b-buyer-report-tech-edition-promo</image:caption><image:title>b2b-buyer-report-tech-edition-promo</image:title></image:image><lastmod>2025-03-14</lastmod></url><url><loc>https://mixology-digital.com/glossary/kpi</loc><lastmod>2025-11-17</lastmod></url><url><loc>https://mixology-digital.com/blog/b2b-buying-research</loc><image:image><image:loc>https://mixology-digital.com/hubfs/Logos/Mixology%20Digital_colour.svg</image:loc><image:caption>Mixology Digital_colour</image:caption><image:title>Mixology Digital_colour</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/cyber%20essentials%20certificate.png</image:loc><image:caption>cyber essentials certificate</image:caption><image:title>cyber essentials certificate</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2025%20B2B%20buyer/Biggest%20challenge%20in%20B2B%20buying%20in%20businesses%20with%20more%20than%2010%2c000%20employees.png</image:loc><image:caption>Biggest challenge in B2B buying in businesses with more than 10,000 employees</image:caption><image:title>Biggest challenge in B2B buying in businesses with more than 10,000 employees</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Intentify.png</image:loc><image:caption>Intentify</image:caption><image:title>Intentify</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2025%20B2B%20buyer/Biggest%20B2B%20buying%20frustrations.png</image:loc><image:caption>Biggest B2B buying frustrations</image:caption><image:title>Biggest B2B buying frustrations</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2025%20B2B%20buyer/Importance%20of%20personalised%20content%20in%20B2B%20buying.png</image:loc><image:caption>Importance of personalised content in B2B buying</image:caption><image:title>Importance of personalised content in B2B buying</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2025%20B2B%20buyer/How%20the%20buying%20process%20has%20changed.png</image:loc><image:caption>How the buying process has changed</image:caption><image:title>How the buying process has changed</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2025%20B2B%20buyer/What%20B2B%20buyers%20want%20in%20businesses%20with%20more%20than%2010%2c000%20employees.png</image:loc><image:caption>What B2B buyers want in businesses with more than 10,000 employees</image:caption><image:title>What B2B buyers want in businesses with more than 10,000 employees</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/From%20cold%20outreach%20to%20closed%20deal%20-%20How%20buyers%20engage%20with%20vendors.png</image:loc><image:caption>From cold outreach to closed deal - How buyers engage with vendors</image:caption><image:title>From cold outreach to closed deal - How buyers engage with vendors</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/The%20top%20factors%20influencing%20B2B%20purchase%20decisions%20.png</image:loc><image:caption>The top factors influencing B2B purchase decisions </image:caption><image:title>The top factors influencing B2B purchase decisions </image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/ISO%2027001%20for%20website.png</image:loc><image:caption>ISO 27001 for website</image:caption><image:title>ISO 27001 for website</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2025%20B2B%20buyer/Biggest%20challenge%20in%20B2B%20buying.png</image:loc><image:caption>Biggest challenge in B2B buying</image:caption><image:title>Biggest challenge in B2B buying</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2025%20B2B%20buyer/Size%20of%20B2B%20buying%20groups%20in%20businesses%20with%20more%20than%2010%2c000%20employees.png</image:loc><image:caption>Size of B2B buying groups in businesses with more than 10,000 employees</image:caption><image:title>Size of B2B buying groups in businesses with more than 10,000 employees</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/66%20must-know%20stats%20about%20B2B%20buying%20in%202025.png</image:loc><image:caption>66 must-know stats about B2B buying in 2025</image:caption><image:title>66 must-know stats about B2B buying in 2025</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Logos/Mixology%20Digital_White.svg</image:loc><image:caption>Mixology Digital_White</image:caption><image:title>Mixology Digital_White</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/What%20we%20learned%20from%20this%20year%E2%80%99s%20B2B%20Buying%20research.png</image:loc><image:caption>What we learned from this year’s B2B Buying research</image:caption><image:title>What we learned from this year’s B2B Buying research</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2025%20B2B%20buyer/Content%20improvements%20B2B%20buyers%20want.png</image:loc><image:caption>Content improvements B2B buyers want</image:caption><image:title>Content improvements B2B buyers want</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/b2b-buyer-report-tech-edition-promo.webp</image:loc><image:caption>b2b-buyer-report-tech-edition-promo</image:caption><image:title>b2b-buyer-report-tech-edition-promo</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2025%20B2B%20buyer/Preferred%20first%20touchpoint.png</image:loc><image:caption>Preferred first touchpoint</image:caption><image:title>Preferred first touchpoint</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2025%20B2B%20buyer/Likelihood%20of%20B2B%20buyers%20using%20AI%20to%20make%20buying%20deicisons.png</image:loc><image:caption>Likelihood of B2B buyers using AI to make buying deicisons</image:caption><image:title>Likelihood of B2B buyers using AI to make buying deicisons</image:title></image:image><lastmod>2025-07-09</lastmod></url><url><loc>https://mixology-digital.com/knowledge/what-stage-of-my-campaign-can-i-run-pelago-solus</loc><lastmod>2025-08-07</lastmod></url><url><loc>https://mixology-digital.com/blog/the-anatomy-of-a-successful-lead-generation-funnel</loc><image:image><image:loc>https://mixology-digital.com/hubfs/Intentify.png</image:loc><image:caption>Intentify</image:caption><image:title>Intentify</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/The%20easiest%20way%20to%20align%20sales%20and%20marketing.png</image:loc><image:caption>Sales and marketing not getting along</image:caption><image:title>The easiest way to align sales and marketing</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/b2b-buyer-report-tech-edition-promo.webp</image:loc><image:caption>b2b-buyer-report-tech-edition-promo</image:caption><image:title>b2b-buyer-report-tech-edition-promo</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/The%20lead%20generation%20funnel%20-%20Mixology%20Digital.png</image:loc><image:caption>The lead generation funnel - Mixology Digital</image:caption><image:title>The lead generation funnel - Mixology Digital</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Logos/Mixology%20Digital_White.svg</image:loc><image:caption>Mixology Digital_White</image:caption><image:title>Mixology Digital_White</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/ISO%2027001%20for%20website.png</image:loc><image:caption>ISO 27001 for website</image:caption><image:title>ISO 27001 for website</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/cyber%20essentials%20certificate.png</image:loc><image:caption>cyber essentials certificate</image:caption><image:title>cyber essentials certificate</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/The%20anatomy%20of%20a%20successful%20lead%20generation%20funnel.png</image:loc><image:caption>The beating heart of a lead generation funnel</image:caption><image:title>The anatomy of a successful lead generation funnel</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Logos/Mixology%20Digital_colour.svg</image:loc><image:caption>Mixology Digital_colour</image:caption><image:title>Mixology Digital_colour</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Personalisation%20is%20only%20as%20good%20as%20your%20data%20Improving%20data%20accuracy.jpg</image:loc><image:caption>Personalised toast options</image:caption><image:title>Personalisation is only as good as your data Improving data accuracy</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Humanisation%20in%20B2B.jpg</image:loc><image:caption>Lots of humans in B2B</image:caption><image:title>Humanisation in B2B</image:title></image:image><lastmod>2025-03-14</lastmod></url><url><loc>https://mixology-digital.com/knowledge</loc><image:image><image:loc>https://mixology-digital.com/hubfs/Logos/Mixology%20Digital_colour.svg</image:loc><image:caption>Mixology Digital_colour</image:caption><image:title>Mixology Digital_colour</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Icons/Skye%20(blue)/Navy/icon-qualify-blue.svg</image:loc><image:caption>icon-qualify-blue</image:caption><image:title>icon-qualify-blue</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Icons/Hugo%20(green)/Navy/Hugo%20Circle_Victoria%20Icon-27.png</image:loc><image:caption>Hugo Circle_Victoria Icon-27</image:caption><image:title>Hugo Circle_Victoria Icon-27</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Icons/Hugo%20(green)/Navy/Hugo%20Circle_Victoria%20Icon-23.png</image:loc><image:caption>Person in cog icon</image:caption><image:title>Hugo Circle_Victoria Icon-23</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Icons/Juliet%20(pink)/Navy/Juliet%20Circle_Victoria%20Icon-30.png</image:loc><image:caption>Juliet Circle_Victoria Icon-30</image:caption><image:title>Juliet Circle_Victoria Icon-30</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Icons/Skye%20(blue)/Navy/Skye%20Circle_Victoria%20Icon-24.png</image:loc><image:caption>Skye Circle_Victoria Icon-24</image:caption><image:title>Skye Circle_Victoria Icon-24</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Icons/Juliet%20(pink)/Navy/Juliet%20Circle_Victoria%20Icon-29.png</image:loc><image:caption>Juliet Circle_Victoria Icon-29</image:caption><image:title>Juliet Circle_Victoria Icon-29</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Icons/Skye%20(blue)/Navy/Single%20images%20for%20Webpages_icons_1%20copy%2014-2.png</image:loc><image:caption>Single images for Webpages_icons_1 copy 14-2</image:caption><image:title>Single images for Webpages_icons_1 copy 14-2</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Icons/Hugo%20(green)/Navy/icon-phone-green.svg</image:loc><image:caption>icon-phone-green</image:caption><image:title>icon-phone-green</image:title></image:image><lastmod>2025-08-07</lastmod></url><url><loc>https://mixology-digital.com/glossary/metrics</loc><lastmod>2025-11-17</lastmod></url><url><loc>https://mixology-digital.com/glossary/first-touch-attribution</loc><lastmod>2025-11-17</lastmod></url><url><loc>https://mixology-digital.com/knowledge/what-other-information-do-you-need-for-a-programmatic-ad-campaign</loc><lastmod>2025-08-07</lastmod></url><url><loc>https://mixology-digital.com/glossary/cpl</loc><lastmod>2025-11-17</lastmod></url><url><loc>https://mixology-digital.com/blog/intent-data-statistics</loc><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/66%20must-know%20stats%20about%20B2B%20buying%20in%202025.png</image:loc><image:caption>66 must-know stats about B2B buying in 2025</image:caption><image:title>66 must-know stats about B2B buying in 2025</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Intentify.png</image:loc><image:caption>Intentify</image:caption><image:title>Intentify</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/59%20intent%20data%20statistics%20you%20need%20to%20know%20in%202024.png</image:loc><image:caption>Woman writing all her intent data statistics in her notepad</image:caption><image:title>59 intent data statistics you need to know in 2024</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2024%20intent-based%20lead%20gen/93%25%20of%20marketers%20say%20their%20lead%20conversion%20rate%20increases%20when%20using%20intent%20data.png</image:loc><image:caption>93% of marketers say their lead conversion rate increases when using intent data</image:caption><image:title>93% of marketers say their lead conversion rate increases when using intent data</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2024%20intent-based%20lead%20gen/6%25%20of%20marketers%20claim%20to%20have%20no%20challenges%20when%20using%20intent%20data.png</image:loc><image:caption>6% of marketers claim to have no challenges when using intent data</image:caption><image:title>6% of marketers claim to have no challenges when using intent data</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/b2b-buyer-report-tech-edition-promo.webp</image:loc><image:caption>b2b-buyer-report-tech-edition-promo</image:caption><image:title>b2b-buyer-report-tech-edition-promo</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Logos/Mixology%20Digital_White.svg</image:loc><image:caption>Mixology Digital_White</image:caption><image:title>Mixology Digital_White</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Logos/Mixology%20Digital_colour.svg</image:loc><image:caption>Mixology Digital_colour</image:caption><image:title>Mixology Digital_colour</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2024%20intent-based%20lead%20gen/What%20are%20the%20biggest%20challenges%20when%20it%20comes%20to%20using%20intent%20data.png</image:loc><image:caption>What are the biggest challenges when it comes to using intent data</image:caption><image:title>What are the biggest challenges when it comes to using intent data</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/cyber%20essentials%20certificate.png</image:loc><image:caption>cyber essentials certificate</image:caption><image:title>cyber essentials certificate</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2024%20intent-based%20lead%20gen/Do%20you%20feel%20you%20can%20accurately%20measure%20the%20ROI%20of%20intent%20data.png</image:loc><image:caption>Do you feel you can accurately measure the ROI of intent data</image:caption><image:title>Do you feel you can accurately measure the ROI of intent data</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2024%20intent-based%20lead%20gen/What%20are%20your%20primary%20goals%20for%20using%20intent%20data.png</image:loc><image:caption>What are your primary goals for using intent data</image:caption><image:title>What are your primary goals for using intent data</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/ISO%2027001%20for%20website.png</image:loc><image:caption>ISO 27001 for website</image:caption><image:title>ISO 27001 for website</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/From%20cold%20outreach%20to%20closed%20deal%20-%20How%20buyers%20engage%20with%20vendors.png</image:loc><image:caption>From cold outreach to closed deal - How buyers engage with vendors</image:caption><image:title>From cold outreach to closed deal - How buyers engage with vendors</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2024%20intent-based%20lead%20gen/How%20many%20external%20sources%20do%20you%20get%20your%20intent%20data%20from.png</image:loc><image:caption>How many external sources do you get your intent data from</image:caption><image:title>How many external sources do you get your intent data from</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/Body%20copy%20images/Research%20stats%20%2B%20charts/2024%20intent-based%20lead%20gen/97%25%20of%20marketers%20say%20intent%20data%20better%20enables%20them%20to%20find%20high-quality%20leads.png</image:loc><image:caption>97% of marketers say intent data better enables them to find high-quality leads</image:caption><image:title>97% of marketers say intent data better enables them to find high-quality leads</image:title></image:image><image:image><image:loc>https://mixology-digital.com/hubfs/Blog%20images/The%20top%20factors%20influencing%20B2B%20purchase%20decisions%20.png</image:loc><image:caption>The top factors influencing B2B purchase decisions </image:caption><image:title>The top factors influencing B2B purchase decisions 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