A whitepaper is an in-depth, authoritative document that explains a complex issue and offers a data-supported point of view. In B2B, whitepapers serve as cornerstone assets that build credibility and help move prospects through the buying journey. They play a key role in attracting engaged leads, supporting sales conversations, and reinforcing a brand’s authority in its category.
Strong whitepapers blend clear research with practical insight, providing readers with the context and guidance they need to make informed decisions without feeling pressured into a sale.