---
title: View-through conversion (VTC)
description: A view-through conversion occurs when a user sees an ad but does not click, yet later completes a conversion action.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [View-through conversion (VTC)](https://mixology-digital.com/glossary/vtc)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:36:13 PM

A view-through conversion occurs when a user sees an ad but does not click, yet later completes a conversion action. It credits advertising influence beyond direct interaction.

Incorporating VTC into reporting adds essential context to [paid media](https://mixology-digital.com/glossary/paid-media) performance, revealing how upper-funnel and supporting impressions contribute to later [conversions](https://mixology-digital.com/glossary/conversion). It helps teams understand the true influence of display and video activity within broader [demand generation](https://mixology-digital.com/glossary/demand-generation) and [ABM programmes](https://mixology-digital.com/glossary/abm), even when those channels aren’t the final interaction.

[View full post](https://mixology-digital.com/glossary/vtc)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mixology Digital"
  },
  "dateModified" : "2025-11-18T16:05:10.850Z",
  "datePublished" : "2025-11-14T12:36:13Z",
  "headline" : "View-through conversion (VTC)",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://mixology-digital.com/glossary/vtc",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "B2B marketing glossary"
  }
}
```