---
title: Statement of work (SOW)
description: A statement of work (SOW) outlines the specific deliverables, timelines, and terms of a project agreement. 
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Statement of work (SOW)](https://mixology-digital.com/glossary/sow)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:00:31 PM

A statement of work (SOW) outlines the specific deliverables, timelines, and terms of a project agreement. A well-defined SOW helps prevent scope creep and sets clear expectations for everyone involved. It provides the structure teams need to stay aligned throughout the project, ensuring both sides understand what will be delivered, when, and how.

By translating sales commitments into actionable plans, an SOW becomes the operational bridge between agreement and execution, supporting consistency, accountability, and successful delivery.

An SOW also supports smoother sales [handoff](https://mixology-digital.com/glossary/lead-handoff) and [RevOps](https://mixology-digital.com/glossary/revops) alignment by clarifying responsibilities, dependencies, and expectations across teams.

[View full post](https://mixology-digital.com/glossary/sow)

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