---
title: Search engine optimisation (SEO)
description: Search engine optimisation (SEO) is the practice of increasing a website’s visibility and performance in search engine results.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Search engine optimisation (SEO)](https://mixology-digital.com/glossary/seo)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:00:46 PM

Search engine optimisation (SEO) is the practice of increasing a website’s visibility and performance in [search engine results](https://mixology-digital.com/glossary/serp) through a balance of technical, on-page, and off-page strategies.

For B2B marketers, SEO is a long-term growth driver that builds [authority](https://mixology-digital.com/glossary/page-authority), strengthens brand visibility, and attracts high-intent audiences actively researching solutions.

Effective SEO connects strategy, content, and performance by aligning [keyword intent](https://mixology-digital.com/glossary/intent-keywords), [user experience](https://mixology-digital.com/glossary/ux), and technical optimisation to ensure visibility translates into genuine, qualified engagement.

[View full post](https://mixology-digital.com/glossary/seo)

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