---
title: Second-party data
description: Second-party data is information that an organisation obtains directly from a trusted partner, typically through a formal data-sharing agreement.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Second-party data](https://mixology-digital.com/glossary/second-party)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:13:14 AM

Second-party data is information that an organisation obtains directly from a trusted partner, typically through a formal data-sharing agreement. It is essentially another company’s [first-party data](https://mixology-digital.com/glossary/first-party) (collected with consent and shared transparently). 

In B2B marketing, second-party data is often used to [enrich audience insight](https://mixology-digital.com/glossary/data-enrichment), strengthen targeting, and improve [lead qualification](https://mixology-digital.com/glossary/lead-qualification). This creates a clearer view of [in-market](https://mixology-digital.com/glossary/in-market) behaviour and helps teams identify accounts or segments that are actively exploring certain topics or solutions.

[View full post](https://mixology-digital.com/glossary/second-party)

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