---
title: Return on ad spend (ROAS)
description: Return on ad spend (ROAS) measures the revenue generated for every pound or dollar spent on advertising. It’s a direct indicator of paid media efficiency.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Return on ad spend (ROAS)](https://mixology-digital.com/glossary/roas)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:00:42 PM

Return on ad spend (ROAS) measures the revenue generated for every pound or dollar spent on advertising. It’s a direct indicator of [paid media](https://mixology-digital.com/glossary/paid-media) efficiency.

For B2B marketers, ROAS helps evaluate channel performance, budget allocation, and creative optimisation. When integrated with [attribution models](https://mixology-digital.com/glossary/revenue-attribution), ROAS provides a clear link between advertising activity and bottom-line impact.

[View full post](https://mixology-digital.com/glossary/roas)

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