---
title: Pay per click (PPC)
description: Pay per click (PPC) is a digital advertising model where advertisers pay each time their ad is clicked. It’s the cornerstone of most paid search campaigns.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Pay per click (PPC)](https://mixology-digital.com/glossary/ppc)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:01:07 PM

Pay per click (PPC) is a digital advertising model where advertisers pay each time their ad is clicked. It’s the cornerstone of most paid search and social campaigns.

For B2B marketers, PPC offers measurable [ROI](https://mixology-digital.com/glossary/roi) and targeting precision, which is ideal for promoting [gated assets](https://mixology-digital.com/glossary/gated-content) or demos. Performance depends on keyword strategy, ad relevance, and [landing page](https://mixology-digital.com/glossary/landing-page) optimisation, requiring ongoing testing and iteration.

[View full post](https://mixology-digital.com/glossary/ppc)

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